As an architectural photographer, it is easy to focus on images of empty buildings and silent streets. Such shots may well serve many purposes best. But it is also important to shoot images containing people. This adds scale, interest and, well… life. The image at the bottom below was recently used to discuss lighting for narrow streetscapes. The image above it is all of that, plus an overflowing helping of life. A wine tasting taking place in the same street a month later offered this opportunity to contrast the empty and the full. Each serves a different purpose, and each would speak to a different image purchaser. Just add life, plus appropriate keywords, et voila!
One way of drawing the viewer into an image is to have a puzzle, or a fill-in-the-blank, that requires solving. This is particularly effective at stopping the eye when used in advertisements or other locations where there is competition and capturing the viewer’s interest is important.
The image below contains a bit of British architecture, a bit of British weather, and the familiar London Underground logo; but partially occluded by raindrops and mist, forcing the viewer to work, just a bit, at reading the text. How much work is too much? That will depend on how familiar the viewer is with London, and the Underground. For the British, the image could be adjusted to make the logo much more obscure. For others, including Americans, it is important the nearly the entire word is visible, or there is a risk that the viewer won’t succeed in assembling the puzzle.