We hear a lot about Photoshop being used to make models impossibly thin, or remove every sign of wrinkles from someone’s face. Photoshop is no longer the day-to-day photo adjustment app (that’s Lightroom’s job); but it is an invaluable tool for a certain type of photo related work: masking and compositing.
The image below shows the before and after versions of an image. Clearly the before was shot for graphic design use, as it lacks the foreground element to make it a final image in its own right. However, that’s exactly what’s needed to create the type of commercial image required to advertise this gelato cart business.
This type of image makes it possible to create business cards, brochures, and websites before the cart is actually available. In fact, the “Photoshopping” of the cart into the scene is not the only digital trickery here; the cart does not actually exist, it is a rendering produced prior to building the cart for final okay of paint color and graphics.
If the final image below leaves you hungering for gelato, and you are looking to hire such a cart for a special occasion in the Miami area, contact firstname.lastname@example.org, and inquire about availability. Buon appetito!
C. David Tobie