Local Color as an Emotional Key

Color is something the human eye reads in many ways. One of those ways is as memory colors, the color of our childhood holidays, of the sky in our favorite location, or other emotionally linked memories. When a color stands out, consider its memory color value to your audience. Anyone who has experienced the vivid cranberry color of blueberry barrens or cranberry bogs in the fall will instantly recognize that tone in a landscape. Similarly, the unique orange tone of the seashore lichen shown below will tell viewers in England, New England, and the other coastal locations where it grows, that this is a shot from near the ocean, be it on a gravestone, or a natural outcropping.

Designers looking to trigger these local memory colors will be happy to find your images including them, if they are tagged in a way that makes them visible when making location-oriented searches.

Orange Lichen-1

C. David Tobie

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