PhotoPlus Expo, Coming Right Up…

Later this week, the largest photo convention in the US will be happening at the Javits Convention Center in New York. But in even-numbered years, PDN’s PhotoPlus Expo is somewhat overshadowed by following on the heels of the world’s largest photo convention; Photokina, which takes place in Cologne, Germany in September of every second year. So the real question is: what is left for PhotoPlus, now that a long line of important new product announcements have just occurred at Photokina?

In a nutshell, PhotoPlus dines on the crumbs from Photokina. The same products that were announced at Photokina can now be seen and tested on US soil at PhotoPlus; and may well be easier to access now than at their initial announcement. Also, a few products that were not quite ready for announcement a month ago, or which are sufficiently US-centric that they were not announced in Germany, will be brand new here in NYC this week.

So don’t expect earthshaking news from PhotoPlus, but expect more in-depth commentary than was possible a month ago on some of the new products, and a more mature view of them. And keep in mind that a wealth of consumer electronics announcements and releases will be happening this week, outside of the photo industry. The Apple iPad Mini announcement for one, along with a possible 13″ Retina Display MacBook Pro. And the release of the Microsoft Surface RT tablet, as well as a Google-Samsung tablet event. A news-worthy week, all-round.

Those who choose to attend PhotoPlus in person should get a chance to see samples, demos, and in some cases hands-on opportunities, with a wide range of new (not to mention existing) photography products. They will also have the opportunity to attend numerous speaking sessions; both the fee-based sessions in the separate session rooms, and a range of free lectures and events on the show floor itself.

Included in those free sessions will be a series of lectures by David Saffir and myself at the Midwest Photo Exchange Stage at #1027 on the show floor, all three days of the event. David Cardinal will also have a speaking event on Oct 26, at 12:30, at the Event Space at B&H Photo, walking distance from the Javitts Convention Center. Datacolor’s David Miller will also make a rare appearance at the show. All four Davids (Cardinal, Saffir, Miller, and Tobie) will be at the Datacolor booth, #1239, at some points during the show; in fact, you are likely to find at least one of them in the booth at any given time, so just stop by… and ask for Dave.

Credits: C. David Tobie, Copyright 2012. Website: CDTobie.com Return to Blog’s Main Page

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