Photokina is the world’s largest photo event, happening in Cologne, Germany every two years. Photokina often brings a raft of new product releases and announcements, and the opportunity to get hands-on time with new cameras and other photography related equipment.
This year it could be argued that the biggest of the big new products have already arrived. Its true that Canon’s 5D Mark lll camera, Nikon’s D800, and a range of other key cameras have already been released. Adobe has already released Photoshop CS6 and Lightroom 4, Apple has already released Mountain Lion and the new iPad, and did not hold announcement of iOS 6 and the iPhone 5 for Photokina, but announced them last week at their own event. Kodak bankruptcy and division sell-off notifications came and went without a show schedule.
So, in this instantaneous digital world, what releases and announcement might Photokina still hold in store for us? And what other value might the show have, beyond the neon lights of new product announcements?
Well, I can assure you that Datacolor will have new and interesting things to talk about at Photokina. Both in terms of products, and in the larger sense of the current direction of the imaging world, and more specifically digital imaging workflow.
So I will attempt to keep on top of any announcements at Photokina which relate to my particular area of expertise. But I will also try to find time to report on what areas of the digital workflow show attendees are most interested in this year, and what new processes they are dealing with, as well as what new products they have already purchased, or hope to, after the show. And I’ll try to find time for a bit of color as well; not the color management kind… the “local color” kind. Beer is likely to be involved…